Commercial Work

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Centre of the Cell | Asthma Dash Board Game

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As part of raising awareness of asthma, COTC has devised a self-management workshop initiative for young sufferers. The key focus is in recognising asthma triggers, and stressing the importance of using the preventer inhaler. Teaming up with Learning and Outreach Officer, Dr Gioia Mosler, she has developed an asthma board game to help illustrate the importance of inhaler use, in scenarios of daily routine and activity. Thus, the game was branded Asthma Dash. All the characters and scenery illustrations were applied to the overall board design, cards, rules booklet, and packaging design.

(Asthma Dash is currently in production.)

Client: Centre of the Cell, Queen Mary University of London /
East London Genes & Health

Role: Illustration, Art Direction, Product Design

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Centre of the Cell | Gene Quest Pod / Mobile Game

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As part of an ongoing campaign to generate a wider interest and awareness into the study of genetics, health and wellbeing – Queen Mary University of London constantly pushes forward the innovation of learning. Centre of the Cell (QMUL’s science education centre at the Blizard Institute in Whitechapel) has a central pod installation which houses a range of educational games, designed for learning about the world of genetics and biological sciences through play.

In Gene Quest, the player takes on the role of a scientist exploring East London, looking for people with ‘knockout’ genes, that may hold the key to discovering cures for diseases and illnesses. Teaming up with East London Genes & Health, which is one of the world’s largest community-based genetics studies, the game was developed to focus on improving health among people of Pakistani and Bangladeshi heritage, by understanding more about the nature of disease in those communities.

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The Art of SiChiu established the main art direction (character illustrations, the scene and collectible item designs) of the game’s look and feel, whilst teaming up with the UI design/programming lead from interactive designer, Martin Rees, and also with content developer, Elise Allthorpe-Mullis at QMUL.

If you would like to try out the game, and learn more about genetic knockouts, and discover the possibilities of finding cures – you can visit the Centre of the Cell, and book yourself a pod to check it out! The game is also available as a mobile/tablet app on Centre of the Cell’s apps page for download.

Client: Centre of the Cell, Queen Mary University of London /
East London Genes & Health

Role: Illustration, Art Direction

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Booster Fight Gear | Monkey Warrior Activewear

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The ‘Monkey Warrior’ (Zhao) mascot is now a featured design, on a new range of rashguard and grappling spats activewear for BJJ/martial arts training.
Now available for purchase exclusively at Booster Fight Gear.

Client: Booster Fight Gear   |   Role: Design, Illustration

Featured model: Wim Deputter – 1st Degree Black Belt in Brazilian Jiu-Jitsu
(Photography courtesy of Booster Fight Gear)

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PlayStation | The Wonderful Life of a PS4 Player

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As part of a wider social awareness for PlayStation’s “The Wonderful Life of a PS4 Player” campaign, a series of (simple animated) social posts for PlayStation’s Facebook page were created to highlight the theme of a ‘customisable’ lifestyle – showcasing iconic graphical items (clothing, weapons, vehicles) taken from new releases, such as: Batman Arkham Knight, Star Wars Battlefront, Just Cause 3, Destiny, the Uncharted series, etc.

Client: PlayStation   |   Agency: AnalogFolk   |   Role: Illustration, Animation

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PlayStation | Star Wars Propaganda Posters

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illustration_playstation-starwars-poster1This was originally designed as a series of social posts for PlayStation, in order to promote the release of Star Wars Battlefront. The thinking behind it was to design them in the style of propaganda posters, with messages to denote “join our cause, join the rebel alliance”. Unfortunately, LucasArts ultimately didn’t agree with this particular creative direction, with lack of focused messaging to actually promote the game – thus, these posts were never actually used in the end.

However, PlayStation were more than keen on the designs, that they had them printed as large format posters for their offices. So not all bad then!

Client: PlayStation   |   Agency: AnalogFolk   |   Role: Illustration

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