Storyboarding & Concepts

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Neff | ‘Cookaholics use Slide&Hide’ campaign

sketches_neff-ovensOne of Neff’s signature range of ovens is the ‘Slide&Hide’ range. Utilising its space-saving advantage as a unique feature when concealing the oven door, the campaign played into the particular characteristics of the types of people who love and obsess over cooking, known as ‘Cookaholics’. With the amount of space saved, Cookaholics can afford the time and effort into crafting their culinary masterpieces. Why just bake gingerbread men, when you could bake a whole gingerbread village? Why just make pizza, when you could create pizza art? The campaign was used in print and online advertising.

Client: Neff   |   Agency: The Bank   |   Role: Illustration, Concept

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Pizza Express | Mobile Booking

sketches_pizza-expressAs part of a Pizza Express pitch for a new brand digital campaign, a few scenarios needed to be scamped out in order to highlight key customer moments – engaging in various digital activity such as: booking a table on mobile, gaining loyalty rewards based on locality, etc.

Client: Pizza Express   |   Agency: Maynard Malone   |   Role: Illustration, Concept

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EDF Energy | Smart Metering

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As part of EDF Energy’s products and services development, they were wanting to pursue the area of smart metering. Therefore, we proposed concepts for potential product creation and development, and held focus group workshops for ideas and brainstorming sessions.

Client: EDF Energy   |   Agency: AKQA   |   Role: Illustration

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Heineken | The Heineken Experience

Print

Here are examples of illustrations as part of a pitch to Heineken, for a concept of a real-life ‘walk-in fridge’ to be placed and set up in the heart of Kensington, London. This was in line with Heineken’s TV ad campaign of the same concept. The visualisations features: the ‘walk-in fridge’ in-situ placement within a high street environment, and in addition to expand on the concept, an open muvbox.

Client: Heineken   |   Agency: AKQA   |   Role: Illustration, Concept

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Xbox | Xbox Reverb Concepts

RFID_finalThis was part of a pitch to Xbox in order to launch the campaign for Xbox Reverb, a nation wide live music tour hosted by Xbox. The concept illustrations showcase the unique RFID tagging system, integrating audience participation and activity with social media feeds.

Client: Xbox   |   Agency: AKQA   |   Role: Design, Illustration

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Tales of Midnight – Storyboarding

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Following the success of multiple promos generating hype for the Tales of Midnight comic series, the next project lined up would be a TV series production. The Art of SiChiu was then commissioned by Francis Lee (writer and creator) to create storyboards for the upcoming project. See the full Tales of Midnight 3-part animation here.

Tales Of Midnight and all associated characters copyright Francis Lee 2016

Client: Francis Lee, Beyond Starlight   |   Role: Illustration

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